Prudence

Prudence is a New York City-based early-stage venture capital firm dedicated to investing in technology companies that are revolutionizing the global built world. Established in 2009, the firm has carved out a niche in a sector encompassing real estate, construction, infrastructure, and smart cities. Prudence primarily targets Seed, Series A, and Series B rounds, seeking out innovative startups that leverage technology to enhance efficiency, sustainability, and connectivity within physical environments. Their strategic focus underscores a belief in the profound impact of digital transformation on the spaces where people live, work, and interact.

The firm has demonstrated consistent growth in its funding capabilities, notably closing its second fund, Prudence Fund II, at $100 million in 2021. This followed their initial Prudence Fund I, which had a target of $50 million. With a combined asset under management (AUM) of approximately $150 million, Prudence has positioned itself as a significant player in the built world tech ecosystem. Their investment philosophy is rooted in identifying companies with strong leadership, scalable business models, and disruptive technologies that address critical challenges and opportunities in the physical world.

Prudence typically deploys initial investments ranging from $500,000 to $5 million, providing crucial capital for early-stage companies to scale their operations and expand their market reach. Their portfolio showcases a diverse array of successful ventures, including prominent names like Compass, a leading real estate technology company; CREXi, a commercial real estate marketplace; and Salto, a provider of smart access solutions. Other notable investments include Bowery Valuation, Fieldwire, and OpenSpace, all contributing to the firm's robust track record in fostering innovation across various facets of the built environment. This targeted approach allows Prudence to offer not just capital, but also deep industry expertise and a valuable network to its portfolio companies.