Purple

Purple is the venture capital arm established by Laurent Ritter, a renowned co-founder of Voodoo, one of the world's leading mobile game publishers. Launched to leverage Ritter's extensive experience in building and scaling hyper-growth tech companies, Purple focuses on identifying and nurturing promising early-stage startups. The firm aims to deploy capital and strategic guidance to ambitious founders who are poised to disrupt various sectors within the technology landscape.

The investment strategy of Purple is primarily centered on pre-seed, seed, and Series A funding rounds, targeting companies that are still in their formative stages but demonstrate strong potential for significant growth. While its mandate extends across Europe, Purple maintains a particular emphasis on the vibrant startup ecosystem in France, reflecting its operational base in Paris and Ritter's deep roots within the French tech scene. This geographic focus allows for closer engagement and support for its portfolio companies.

In March 2023, Purple officially announced the launch of its dedicated venture fund, securing a substantial €50 million to fuel its investment activities. This significant capital base enables Purple to make impactful initial investments, typically ranging from a minimum of €200,000 up to €1.5 million per company. Beyond capital, Purple offers founders access to Ritter's invaluable operational expertise, particularly in areas like product development, user acquisition, and international scaling, drawing directly from his success at Voodoo, which achieved massive global reach.

Purple positions itself as a founder-friendly investor, committed to providing hands-on support and strategic insights that go beyond mere financial backing. By combining substantial capital with a wealth of practical experience, the firm seeks to be a catalyst for the next generation of European tech leaders, helping them navigate the challenges of early-stage growth and achieve their full potential.