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Reflect Ventures

North America, California, United States, Menlo Park

Description

Reflect Ventures is an early-stage venture capital firm based in Menlo Park, California, dedicated to investing in the modernization of core industrial sectors. The firm primarily targets B2B and B2B2C companies operating within frontier markets, with a specific emphasis on logistics, supply chain, and distribution. Their investment thesis centers on identifying innovative technologies and business models that can drive efficiency and transformation in these foundational, yet often underserved, areas of the global economy. Reflect Ventures aims to partner with founders who are building solutions for complex operational challenges, leveraging technology to create scalable and impactful businesses.

The firm typically engages with companies at the Seed and Series A stages, providing crucial early-stage capital. Reflect Ventures' first checks generally range from $500,000 to $2,000,000, indicating a commitment to significant initial support for promising ventures. This strategic investment size allows them to be a meaningful partner in a company's formative years. The firm is actively deploying capital from its Reflect Ventures Fund I, which has a target size of $50 million, underscoring their capacity to support a growing portfolio of companies.

Beyond capital, Reflect Ventures positions itself as a hands-on partner, offering strategic guidance and leveraging its network within the industrial and technology ecosystems. They seek to back founders with deep domain expertise who are tackling real-world problems in supply chain resilience, last-mile delivery, and global trade infrastructure. By focusing on these critical, often overlooked, segments, Reflect Ventures aims to foster innovation that can have far-reaching effects on global commerce and industrial efficiency.

Investor Profile

Reflect Ventures has backed more than 32 startups, with 1 new investments in the last 12 months alone. The firm has led 1 rounds, about 3% of its total and boasts 0 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series A rounds (top funding stages).
  • Majority of deals are located in Pakistan, Nigeria, Kenya.
  • Strong thematic focus on Information Technology, Logistics, Transportation.
  • Typical check size: $500K – $2M.

Stage Focus

  • Seed (53%)
  • Pre Seed (22%)
  • Series A (19%)
  • Series B (3%)
  • Series Unknown (3%)

Country Focus

  • Pakistan (19%)
  • Nigeria (13%)
  • Kenya (9%)
  • Senegal (6%)
  • United States (6%)
  • Morocco (6%)
  • Bangladesh (6%)
  • Brazil (3%)
  • Turkey (3%)
  • Colombia (3%)

Industry Focus

  • Information Technology
  • Logistics
  • Transportation
  • E-commerce
  • Fintech
  • Supply Chain Management
  • B2b
  • Software
  • Saas
  • Shipping
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Reflect Ventures frequently co-invest with?

FJ Labs
North America, New York, United States, New York
Co-Investments: 2
Flexport
North America, California, United States, San Francisco
Co-Investments: 2
SOSV
North America, New Jersey, United States, Princeton
Co-Investments: 4
Seedstars
Europe, Geneve, Switzerland, Geneva
Co-Investments: 2
Y Combinator
North America, California, United States, Mountain View
Co-Investments: 4
CO
Europe, Vaduz, Liechtenstein, Vaduz
Co-Investments: 2
Plug and Play
North America, California, United States, Sunnyvale
Co-Investments: 3
Launch Africa
Africa, Plaines Wilhems, Mauritius, Ebène
Co-Investments: 2
VU Venture Partners
North America, California, United States, San Francisco
Co-Investments: 2
Chandaria Capital
Africa, Nairobi Area, Kenya, Nairobi
Co-Investments: 2

Which angels does Reflect Ventures often collaborate with?

Syed Sheharyar Ali
Asia, Pakistan
Shared Deals: 1
SA
North America, New York, United States, New York
Shared Deals: 1
Ali Zain
Asia, Punjab, Pakistan, Lahore
Shared Deals: 1
AC
Asia, Pakistan
Shared Deals: 1
JM
Europe, Oslo, Norway
Shared Deals: 1
UK
North America, California, United States, Palo Alto
Shared Deals: 1
AH
North America, Texas, United States, Austin
Shared Deals: 1
CC
North America, United States
Shared Deals: 1
AY
North America, California, United States, San Francisco
Shared Deals: 1
Siddhartha Kongara
Asia, Singapore
Shared Deals: 1

What are some of recent deals done by Reflect Ventures?

Fincart

Cairo, Al Qahirah, Egypt

Fincart provides eCommerce Businesses with Seamless Shipping and Financing.

E-CommerceFinTechSaaS
Pre SeedJan 28, 2025
Maad

Dakar, Dakar, Senegal

Maad is a B2B marketplace for Francophone Africa

B2BE-Commerce PlatformsInformation TechnologyMarketplaceWholesale
SeedMay 13, 2024
Amount Raised: $2,300,000
Renda

Ikeja, Lagos, Nigeria

Renda is to streamline and make the order fulfilment and retail distribution process easier for e-commerce enterprises.

LogisticsSupply Chain ManagementTransportation
Pre SeedMay 2, 2024
Amount Raised: $1,300,000
goFlux

São Paulo, Sao Paulo, Brazil

GoFlux is a SAAS platform that allows companies to connect to service providers such as carriers and logistics operators.

ComplianceGreenTechInformation TechnologySaaSSupply Chain Management
Series AApr 10, 2024
Amount Raised: $5,920,079
Cargon

Tbilisi, Dushet'is Raioni, Georgia

Cargon is digital freight forwarding solution that uses intelligent matching algorithms to connect shippers with carriers.

Freight ServiceShippingTransportation
SeedDec 20, 2023
Amount Raised: $1,940,000
Tappi

Nairobi, Nairobi Area, Kenya

Convert one-time customers into loyal ones by getting discovered, growing leads and building your business reputation.

Information Technology
Pre SeedDec 6, 2023
Amount Raised: $1,500,000
Truckistan

Lahore, Punjab, Pakistan

Truckistan is developing a logistics platform to make shipping faster and cheaper.

LogisticsReal TimeShippingTransportation
SeedSep 19, 2023
Amount Raised: $1,000,000
Appload

Maputo, Maputo, Mozambique

Appload online platform connects logistics companies and customers looking for cargo transport.

LogisticsTransportation
Pre SeedSep 16, 2023
Maad

Dakar, Dakar, Senegal

Maad is a B2B marketplace for Francophone Africa

B2BE-Commerce PlatformsInformation TechnologyMarketplaceWholesale
SeedAug 24, 2023
Jatri

Dhaka, Dhaka, Bangladesh

EMPOWERING BANGLADESH TO TRAVEL BETTER

AppsInformation TechnologyInternetPublic TransportationReservationsRide SharingTicketingTransportation
Series AApr 15, 2023