Rocket Internet

Rocket Internet, founded in 2007 by the Samwer brothers (Oliver, Marc, and Alexander), is a German internet company known for its unique venture-building model. Unlike traditional venture capital firms, Rocket Internet primarily focuses on incubating and scaling internet and technology companies globally, often by replicating successful business models in new, underserved markets. Its strategy involves providing significant operational support, capital, and a standardized approach to rapidly launch and expand ventures, particularly in e-commerce, food delivery, and fintech sectors across emerging economies in Africa, Latin America, and Southeast Asia.

The firm's investment approach is characterized by its hands-on involvement from inception. Rocket Internet typically acts as the foundational investor, providing the initial capital and operational expertise required to build a company from the ground up. This model allows them to deploy substantial resources early on, enabling rapid market entry and scaling. While specific "first check" sizes can vary depending on the venture's capital intensity, Rocket Internet is known to provide initial funding ranging from approximately $1 million to $10 million to establish and launch its incubated companies. This significant seed capital is crucial for building teams, developing infrastructure, and executing aggressive market penetration strategies.

Over the years, Rocket Internet has built a vast portfolio of companies, many of which have achieved considerable success and gone public or been acquired. Notable examples include Zalando, a leading European fashion e-commerce platform; HelloFresh, a global meal-kit company; Jumia, often referred to as the "Amazon of Africa"; and Delivery Hero, a major global food delivery service. In a strategic shift, Rocket Internet delisted from the Frankfurt stock exchange in 2020, signaling a move towards a more private investment focus and managing its existing portfolio.

The firm continues to manage a diverse portfolio, focusing on long-term value creation through its proven company-building methodology. Its legacy is defined by its ability to identify and execute on global internet opportunities, transforming ideas into large-scale businesses with speed and efficiency.