Shine Capital

Shine Capital is a New York City-based venture capital firm established by veteran investor Mo Koyfman, known for its focus on partnering with entrepreneurs from the earliest stages of company building. The firm positions itself as a crucial first institutional capital provider, seeking out founders who demonstrate exceptional drive, creativity, and conviction. With a strategic emphasis on foundational support, Shine Capital aims to help nascent companies navigate their initial growth phases and establish strong market positions.

The firm's investment strategy primarily targets Seed and Series A rounds within the technology sector. Shine Capital typically deploys initial checks ranging from $1 million to $10 million, reflecting its commitment to providing substantial early-stage funding. Their portfolio spans both consumer and enterprise technology companies, indicating a broad yet discerning approach to identifying disruptive innovations across various markets. This flexibility allows them to support a diverse range of ventures, from direct-to-consumer brands to B2B software solutions.

In 2021, Shine Capital successfully closed its inaugural fund, Shine Capital I, securing $160 million in commitments. This significant capital base underscores the confidence of limited partners in Koyfman's vision and the firm's investment thesis. Mo Koyfman brings a wealth of experience, having been an early investor in numerous iconic companies over the past two decades, including Stripe, Warby Parker, and Glossier. This deep expertise informs Shine Capital's hands-on approach, where they leverage their insights to provide strategic guidance and operational support to their portfolio companies, extending beyond mere capital injection.

The firm's philosophy is rooted in building enduring partnerships, working closely with founders to transform their innovative ideas into successful enterprises. By focusing on the "earliest stages," Shine Capital aims to be a foundational partner, contributing to the strategic direction and growth trajectory of its portfolio companies from inception.