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Simon Property Group

North America, Indiana, United States, Indianapolis

Description

Simon Property Group, a prominent global leader in retail real estate, extended its strategic reach into the innovation ecosystem with the establishment of Simon Ventures in 2018. This dedicated venture capital arm was launched with a substantial $100 million debut fund, signaling Simon's commitment to investing in the future of retail and commerce. The formation of Simon Ventures reflects the company's proactive approach to identifying and nurturing disruptive technologies and business models that can complement its vast portfolio of regional malls, premium outlets, and lifestyle centers.

Simon Ventures primarily focuses on early-stage companies operating within the "next-gen retail and commerce" landscape. This encompasses a broad spectrum of innovations, including retail technology solutions, e-commerce platforms, emerging consumer brands, and novel retail concepts designed to enhance the customer experience or optimize operational efficiencies. The typical first check sizes for these investments range from $1 million to $5 million, targeting startups poised for significant growth and strategic alignment with Simon's core business interests.

Beyond providing capital, Simon Ventures offers its portfolio companies invaluable access to Simon Property Group's extensive industry network, deep market insights, and unparalleled physical retail footprint. This strategic partnership allows startups to test and scale their innovations within real-world retail environments, leveraging Simon's vast consumer base and operational expertise. The venture arm seeks to foster a symbiotic relationship where innovative companies can thrive, while simultaneously contributing to the evolution and resilience of the broader retail ecosystem. This initiative underscores Simon Property Group's commitment to remaining at the forefront of retail innovation, adapting to changing consumer behaviors, and exploring new avenues for growth beyond traditional real estate ownership.

Investor Profile

Simon Property Group has backed more than 27 startups, with 0 new investments in the last 12 months alone. The firm has led 4 rounds, about 15% of its total and boasts 11 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Series A, Seed, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada, United Kingdom.
  • Strong thematic focus on E-Commerce, Fashion, Retail.
  • Typical check size: $1M – $5M.

Stage Focus

  • Series A (19%)
  • Seed (19%)
  • Series B (19%)
  • Series C (15%)
  • Convertible Note (11%)
  • Series Unknown (7%)
  • Corporate Round (7%)
  • Private Equity (4%)

Country Focus

  • United States (93%)
  • Canada (4%)
  • United Kingdom (4%)

Industry Focus

  • E-commerce
  • Fashion
  • Retail
  • Shopping
  • Mobile
  • Advertising
  • Lifestyle
  • Software
  • Personalization
  • Brand Marketing
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Simon Property Group frequently co-invest with?

FundersClub
North America, California, United States, San Francisco
Co-Investments: 2
EPIC Ventures
North America, Utah, United States, Salt Lake City
Co-Investments: 2
Sway Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Dreamit Ventures
North America, Pennsylvania, United States, Philadelphia
Co-Investments: 2
Upfront Ventures
North America, California, United States, Santa Monica
Co-Investments: 3
Burch Creative Capital
North America, New York, United States, New York
Co-Investments: 2
Scrum Ventures
North America, California, United States, San Francisco
Co-Investments: 2
UPS Ventures
North America, Georgia, United States, Atlanta
Co-Investments: 2
Azure Capital Partners
North America, California, United States, San Francisco
Co-Investments: 2
Lerer Hippeau
North America, New York, United States, New York
Co-Investments: 2

Which angels does Simon Property Group often collaborate with?

TB
North America, California, United States, San Francisco
Shared Deals: 1
Shared Deals: 1
TD
North America, California, United States, San Francisco
Shared Deals: 1
GI
North America, California, United States, Orinda
Shared Deals: 1
JB
North America, California, United States, Menlo Park
Shared Deals: 1
BE
North America, California, United States, San Francisco
Shared Deals: 1
HT
North America, California, United States
Shared Deals: 1
JM
North America, California, United States, Santa Monica
Shared Deals: 1
AR
North America, California, United States, San Francisco
Shared Deals: 1
SP
North America, California, United States, San Francisco
Shared Deals: 1

What are some of recent deals done by Simon Property Group?

Kitchen United

Pasadena, California, United States

Kitchen United offers a turnkey solution for restaurant brands to profitably expand.

E-CommerceFood and BeverageInformation TechnologyRestaurants
Series CJul 25, 2022
Amount Raised: $100,000,000
Leap

Chicago, Illinois, United States

Leap develops a retail platform that enables brands to deploy stores and accelerate growth.

Brand MarketingE-CommerceRetailRetail Technology
Series BDec 20, 2021
Amount Raised: $50,000,000
Soho House

London, England, United Kingdom

Soho House is a private members’ club for people in the creative industries.

AssociationHospitality
Private EquityOct 28, 2019
Amount Raised: $100,000,000
Verishop

Santa Monica, California, United States

Verishop is a premium lifestyle company that offers everyday luxury in fashion, beauty, home, and more.

Consumer GoodsE-CommerceInternetLifestyle
Series BOct 9, 2019
Amount Raised: $12,500,000
Rue Gilt Groupe

Boston, Massachusetts, United States

Rue Gilt Groupe is a premier off-price e-commerce portfolio company that connects brands with the next-generation shoppers.

Brand MarketingE-CommerceRetailShopping
Corporate RoundOct 3, 2019
Amount Raised: $280,000,000
Allied Esports

Las Vegas, Nevada, United States

Allied Esports is a network of dedicated e-sports venues and content production facilities.

eSportsFantasy SportsGaming
Corporate RoundJul 4, 2019
Amount Raised: $5,000,000
SmarterHQ

Indianapolis, Indiana, United States

SmarterHQ is a personalization platform that makes easy for marketers to increase revenue and customer relationships.

AdvertisingEmail MarketingMarketing AutomationPersonalization
Series CJan 4, 2017
Amount Raised: $13,000,000
Helix Sleep

New York, New York, United States

Helix is an innovative direct-to-consumer brand platform, operating a portfolio of sleep and home goods brands.

E-CommerceLifestyleRetail
Series AAug 29, 2016
Amount Raised: $7,350,000
Deliv

Menlo Park, California, United States

Deliv is a crowdsourced same-day delivery service for large national multichannel retailers.

CrowdsourcingE-CommerceInternetSame Day Delivery
Series BFeb 24, 2016
Amount Raised: $28,000,000
BaubleBar

New York, New York, United States

BaubleBar is a one-stop retailer for affordable, on-trend fashion jewelry.

E-CommerceFashionJewelry
Series CJan 22, 2016
Amount Raised: $20,000,000