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Slauson & Co.

North America, Georgia, United States, Decatur

Description

Slauson & Co. is an early-stage venture capital firm founded by Austin Clements and Ajay Relan, distinguished by its dedicated focus on investing in diverse founders and overlooked markets. The firm operates on the conviction that significant economic value can be generated by backing companies led by Black, Latinx, and women entrepreneurs, collectively referred to as the "New Majority." Their investment philosophy extends beyond mere capital provision, deeply integrating the importance of community and cultural relevance in cultivating successful startups.

The firm successfully closed its inaugural fund at $50 million in October 2021, signaling strong investor confidence in their unique and impactful approach. Slauson & Co. primarily targets pre-seed, seed, and Series A funding rounds, aiming to be one of the first institutional investors in promising ventures. They meticulously seek to identify companies that are not only poised for high growth but also deeply connected to and effectively serving the needs of diverse communities.

Typically, Slauson & Co. deploys first checks ranging from $500,000 to $1.5 million, providing essential early capital to help founders scale their operations and achieve critical milestones. Beyond financial investment, the firm offers strategic guidance, operational support, and access to a robust network of mentors and industry leaders. This comprehensive approach is designed to empower founders from underrepresented backgrounds, assisting them in navigating the complexities of the startup ecosystem and building enduring businesses. Their commitment to diversity and inclusion is not merely a social objective but a fundamental component of their investment thesis, recognizing the substantial untapped economic potential within these markets.

Investor Profile

Slauson & Co. has backed more than 34 startups, with 3 new investments in the last 12 months alone. The firm has led 14 rounds, about 41% of its total and boasts 1 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series A rounds (top funding stages).
  • Majority of deals are located in United States, Nicaragua.
  • Strong thematic focus on Marketplace, Financial Services, FinTech.
  • Led 1 rounds in the past year.
  • Typical check size: $500K – $1.5M.

Stage Focus

  • Seed (62%)
  • Pre Seed (26%)
  • Series A (9%)
  • Series Unknown (3%)

Country Focus

  • United States (97%)
  • Nicaragua (3%)

Industry Focus

  • Marketplace
  • Financial Services
  • Fintech
  • E-commerce
  • Information Technology
  • Apps
  • Beauty
  • Artificial Intelligence (Ai)
  • Internet
  • Social Media
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Slauson & Co. frequently co-invest with?

Techstars
North America, Colorado, United States, Boulder
Co-Investments: 6
Emerson Collective
North America, California, United States, Palo Alto
Co-Investments: 2
M13
North America, California, United States, Santa Monica
Co-Investments: 2
MaC Venture Capital
North America, Texas, United States, Abilene
Co-Investments: 3
Upfront Ventures
North America, California, United States, Santa Monica
Co-Investments: 2
Core Innovation Capital
North America, California, United States, San Francisco
Co-Investments: 2
Precursor Ventures
North America, California, United States, San Francisco
Co-Investments: 2
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 5
Motley Fool Ventures
North America, Virginia, United States, Alexandria
Co-Investments: 2
Muse Capital
North America, California, United States, Sherman Oaks
Co-Investments: 2

Which angels does Slauson & Co. often collaborate with?

RJ
North America, Georgia, United States, Atlanta
Shared Deals: 2
DK
North America, United States
Shared Deals: 2
JK
North America, Texas, United States, Austin
Shared Deals: 2
RR
North America, California, United States, Compton
Shared Deals: 2
KL
North America, California, United States, Los Angeles
Shared Deals: 2
MS
North America, Illinois, United States, Chicago
Shared Deals: 1
SG
North America, New York, United States, New York
Shared Deals: 2
LS
North America, United States
Shared Deals: 1
CY
North America, California, United States, Palo Alto
Shared Deals: 2
MR
North America, California, United States, San Francisco
Shared Deals: 1

What are some of recent deals done by Slauson & Co.?

OpenLaw

San Francisco, California, United States

OpenLaw helps individuals find the right attorneys based on specialty, experience, and location.

LegalLegal TechMarketplaceProject ManagementSaaS
SeedJul 22, 2025
Amount Raised: $3,500,000
FCTRY LAb

Los Angeles, California, United States

The fctry lab is a footwear innovation laboratory.

ManufacturingProduct Design
Series AMar 11, 2025
Amount Raised: $8,000,000
Finli

Los Angeles, California, United States

Finli is a payment management system helping service businesses get paid timely, easily and affordably.

Financial ServicesFinTech
SeedSep 6, 2024
Amount Raised: $150,000
Tumoni

Managua, Managua, Nicaragua

Tumoni is a fintech company that offers digital banking services through free remittances.

BankingFinancial ServicesFinTech
Pre SeedAug 22, 2024
Amount Raised: $2,290,000
BoxedUp

Seattle, Washington, United States

E-commerce and API platform for B2B equipment rental companies to set up online stores, quickly.

MarketplaceMedia and Entertainment
SeedJun 24, 2024
Amount Raised: $2,800,000
The Folklore Group

New York, New York, United States

Revolutionizing wholesale distribution for diverse suppliers in emerging markets

B2BBeautyBrand MarketingE-CommerceFashionHome DecorMarketplaceRetailSaaSWholesale
SeedApr 17, 2024
Amount Raised: $3,400,000
EngineEars

Los Angeles, California, United States

EngineEars operates as a marketplace for audio engineers.

AudioMarketplaceMusic
SeedFeb 20, 2024
Amount Raised: $7,500,000
Gigs

Los Angeles, California, United States

Gigs connects companies to job seekers looking for full-time or part-time hourly roles in their neighborhood.

AppsEmploymentInformation TechnologyMarketplace
SeedDec 18, 2023
Amount Raised: $3,000,000
Lex

New York, New York, United States

Lex is a mobile application that offers a text-based social application platform.

DatingLGBTSocialSocial Media
SeedOct 2, 2023
Amount Raised: $5,600,000
SimpleCar

Los Angeles, California, United States

A flexible & debt free alternative to vehicle ownership

AutomotiveSubscription Service
SeedSep 20, 2023
Amount Raised: $2,700,000