Sweet Capital

Sweet Capital is a venture capital firm established by the co-founders of King.com, the renowned creators of the mobile gaming sensation Candy Crush Saga. Leveraging the deep operational expertise and insights gained from scaling a global consumer technology giant, Sweet Capital focuses on deploying capital into promising consumer technology companies worldwide. Their investment thesis is rooted in supporting founders who are building products with strong network effects, engaging user experiences, and significant market potential, often drawing parallels to the principles that drove King's immense success.

The firm primarily targets early-stage investments, typically participating in Seed and Series A rounds. Sweet Capital is known for its hands-on approach, offering strategic guidance and operational support to its portfolio companies, beyond just capital. They seek to partner with entrepreneurs who are developing innovative solutions in areas such as gaming, social platforms, e-commerce, and content creation. Their typical initial cheque sizes range from $500,000 for seed-stage companies up to $5,000,000 for Series A rounds, reflecting their commitment to providing meaningful early-stage capital.

Sweet Capital has established a significant presence in the global venture landscape. In 2021, the firm announced its third fund, Sweet Capital Fund III, with a substantial close of $300 million, underscoring their continued commitment to the consumer tech sector. To date, Sweet Capital has made over 100 investments across various geographies, demonstrating their broad reach and diverse portfolio. Their portfolio includes notable companies that have gone on to achieve significant scale, benefiting from the strategic insights and network provided by the King.com founders. This blend of capital and unparalleled operational mentorship positions Sweet Capital as a distinctive and valuable partner for consumer tech startups aiming for global impact.