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True.

Europe, England, United Kingdom, London

Description

True is a consumer-focused investment and innovation firm reimagining what good business looks like.

Investor Profile

True. has made 71 investments, with 3 in the past 12 months and 17% as lead.

Stage Focus

  • Seed (65%)
  • Pre Seed (11%)
  • Series A (10%)
  • Series Unknown (7%)
  • Series B (3%)
  • Undisclosed (1%)
  • Series C (1%)
  • Angel (1%)

Country Focus

  • United Kingdom (68%)
  • United States (17%)
  • Canada (4%)
  • Germany (3%)
  • France (3%)
  • United Arab Emirates (1%)
  • Australia (1%)
  • Indonesia (1%)
  • The Netherlands (1%)

Industry Focus

  • E-commerce
  • Software
  • Artificial Intelligence (Ai)
  • Health Care
  • Internet
  • Fashion
  • Retail
  • Apps
  • Retail Technology
  • Food And Beverage
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does True. frequently co-invest with?

Gaingels
Gaingels
North America, Vermont, United States, Burlington
Co-Investments: 2
Novator
Novator
Europe, England, United Kingdom, London
Co-Investments: 2
Bossa Invest
Bossa Invest
South America, Sao Paulo, Brazil, São Paulo
Co-Investments: 2
Highland Europe
Highland Europe
Europe, Geneve, Switzerland, Geneva
Co-Investments: 2
Causeway Media Partners
Causeway Media Partners
North America, Massachusetts, United States, Cambridge
Co-Investments: 2
Sandpiper Ventures
Sandpiper Ventures
North America, Nova Scotia, Canada, Halifax
Co-Investments: 2
Episode 1
Episode 1
Europe, England, United Kingdom, London
Co-Investments: 3
Felix Capital
Felix Capital
Europe, England, United Kingdom, London
Co-Investments: 3
igniteXL Ventures
igniteXL Ventures
North America, California, United States, Palo Alto
Co-Investments: 2
Venrex
Venrex
Europe, England, United Kingdom, London
Co-Investments: 2

Which angels does True. often collaborate with?

MS
Mandeep Singh
Europe, England, United Kingdom, London
Shared Deals: 2
WT
William Tunstall-Pedoe
Europe, England, United Kingdom, London
Shared Deals: 1
MW
Michael Whitfield
Europe, England, United Kingdom, London
Shared Deals: 2
AL
Aileen Lee
North America, California, United States, Palo Alto
Shared Deals: 1
SS
Scott Sage
Europe, England, United Kingdom, London
Shared Deals: 1
AM
Adrian McDermott
North America, California, United States, San Francisco
Shared Deals: 1
CB
Chris Bruce
Europe, England, United Kingdom, London
Shared Deals: 2
CM
Chris Morton
Europe, England, United Kingdom, London
Shared Deals: 1
JR
Jen Rubio
North America, New York, United States, New York
Shared Deals: 1
BH
Ben Holmes
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by True.?

HelloSky

San Diego, California, United States

HelloSky offers an AI Talent and Company Intelligence Platform for executive and tech talent acquisition.

Artificial Intelligence (AI)Human ResourcesMachine Learning
SeedApr 23, 2025
Amount Raised: $5,500,000
indē wild

Amsterdam, Noord-Holland, The Netherlands

Indē Wild is a beauty brand that integrates Ayurvedic traditions with modern science to create skincare and haircare products.

BeautyCosmeticsE-Commerce
SeedMar 7, 2025
Amount Raised: $5,000,000
eyva.ai

Köln, Nordrhein-Westfalen, Germany

Meet eyva - you guide to a winning product portfolio.

Artificial Intelligence (AI)Big DataConsumerInformation TechnologyMachine LearningMarket ResearchNatural Language ProcessingSoftwareText Analytics
SeedDec 13, 2024
Amount Raised: $2,889,047
Moselle

Toronto, Ontario, Canada

Automated inventory forecasting, purchasing, and planning for fast growing multi-channel brands.

E-CommerceSmall and Medium BusinessesSoftwareSupply Chain Management
SeedOct 8, 2024
Amount Raised: $1,537,907
JENA

London, England, United Kingdom

The Operating System (OS) for Solopreneurs

BeautyHealth CareInternetMobile AppsSoftwareWeb DevelopmentWellness
Pre SeedApr 8, 2024
Amount Raised: $1,518,901
Jitty

London, England, United Kingdom

Jitty is a real estate search engine to help people in find and move into their ideal property.

AppsReal Estate
Pre SeedAug 27, 2023
Amount Raised: $2,000,000
Milano Vice

Berlin, Berlin, Germany

Milano Vice is building a new virtual food brand by working with professional kitchens to prepare and deliver delicious pizzas to home.

Food and BeverageRestaurantsShipping
Series AJul 12, 2023
Amount Raised: $9,246,664
Awe Inspired

Culver City, California, United States

Timeless modern heirlooms to honor the Goddess within

Consumer GoodsE-CommerceFashionRetail
Series UnknownAug 28, 2022
Amount Raised: $6,000,000
Fable

Vancouver, British Columbia, Canada

Fable is a dinnerware company that sells premium tableware made by artisans from recycled clay.

Consumer GoodsHome DecorLifestyleRetail
Series AJul 28, 2022
Amount Raised: $6,558,913
buywith

New York, New York, United States

Buywith is an online shopping Livestream platform for brands, retailers, influencers & experts to host live shopping events.

E-CommerceFashionInternetMarketingMarketplaceMedia and EntertainmentRetail Technology
SeedMay 25, 2022
Amount Raised: $7,500,000
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