True. logo

True.

Europe, England, United Kingdom, London

Description

True is a consumer-focused investment and innovation firm reimagining what good business looks like.

Investor Profile

True. has made 71 investments, with 3 in the past 12 months and 17% as lead.

Stage Focus

  • Seed (65%)
  • Pre Seed (11%)
  • Series A (10%)
  • Series Unknown (7%)
  • Series B (3%)
  • Undisclosed (1%)
  • Series C (1%)
  • Angel (1%)

Country Focus

  • United Kingdom (68%)
  • United States (17%)
  • Canada (4%)
  • Germany (3%)
  • France (3%)
  • United Arab Emirates (1%)
  • Australia (1%)
  • Indonesia (1%)
  • The Netherlands (1%)

Industry Focus

  • E-commerce
  • Software
  • Artificial Intelligence (Ai)
  • Health Care
  • Internet
  • Fashion
  • Retail
  • Apps
  • Retail Technology
  • Food And Beverage
circle-line
FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does True. frequently co-invest with?

Gaingels
North America, Vermont, United States, Burlington
Co-Investments: 2
Novator
Europe, England, United Kingdom, London
Co-Investments: 2
Bossa Invest
South America, Sao Paulo, Brazil, São Paulo
Co-Investments: 2
Highland Europe
Europe, Geneve, Switzerland, Geneva
Co-Investments: 2
Causeway Media Partners
North America, Massachusetts, United States, Cambridge
Co-Investments: 2
Sandpiper Ventures
North America, Nova Scotia, Canada, Halifax
Co-Investments: 2
Episode 1
Europe, England, United Kingdom, London
Co-Investments: 3
Felix Capital
Europe, England, United Kingdom, London
Co-Investments: 3
igniteXL Ventures
North America, California, United States, Palo Alto
Co-Investments: 2
Venrex
Europe, England, United Kingdom, London
Co-Investments: 2

Which angels does True. often collaborate with?

MS
Europe, England, United Kingdom, London
Shared Deals: 2
WT
Europe, England, United Kingdom, London
Shared Deals: 1
MW
Europe, England, United Kingdom, London
Shared Deals: 2
AL
North America, California, United States, Palo Alto
Shared Deals: 1
SS
Europe, England, United Kingdom, London
Shared Deals: 1
AM
North America, California, United States, San Francisco
Shared Deals: 1
CB
Europe, England, United Kingdom, London
Shared Deals: 2
CM
Europe, England, United Kingdom, London
Shared Deals: 1
JR
North America, New York, United States, New York
Shared Deals: 1
BH
Europe, England, United Kingdom, London
Shared Deals: 1

What are some of recent deals done by True.?

indē wild

Amsterdam, Noord-Holland, The Netherlands

Indē Wild is a beauty brand that integrates Ayurvedic traditions with modern science to create skincare and haircare products.

BeautyCosmeticsE-Commerce
SeedMar 7, 2025
Amount Raised: $5,000,000
eyva.ai

Köln, Nordrhein-Westfalen, Germany

Meet eyva - you guide to a winning product portfolio.

Artificial Intelligence (AI)Big DataConsumerInformation TechnologyMachine LearningMarket ResearchNatural Language ProcessingSoftwareText Analytics
SeedDec 13, 2024
Amount Raised: $2,889,047
Moselle

Toronto, Ontario, Canada

Automated inventory forecasting, purchasing, and planning for fast growing multi-channel brands.

E-CommerceSmall and Medium BusinessesSoftwareSupply Chain Management
SeedOct 8, 2024
Amount Raised: $1,537,907
JENA

London, England, United Kingdom

The Operating System (OS) for Solopreneurs

BeautyHealth CareInternetMobile AppsSoftwareWeb DevelopmentWellness
Pre SeedApr 8, 2024
Amount Raised: $1,518,901
Jitty

London, England, United Kingdom

Jitty is a real estate search engine to help people in find and move into their ideal property.

AppsReal Estate
Pre SeedAug 27, 2023
Amount Raised: $2,000,000
Milano Vice

Berlin, Berlin, Germany

Milano Vice is building a new virtual food brand by working with professional kitchens to prepare and deliver delicious pizzas to home.

Food and BeverageRestaurantsShipping
Series AJul 12, 2023
Amount Raised: $9,246,664
Awe Inspired

Culver City, California, United States

Timeless modern heirlooms to honor the Goddess within

Consumer GoodsE-CommerceFashionRetail
Series UnknownAug 28, 2022
Amount Raised: $6,000,000
Fable

Vancouver, British Columbia, Canada

Fable is a dinnerware company that sells premium tableware made by artisans from recycled clay.

Consumer GoodsHome DecorLifestyleRetail
Series AJul 28, 2022
Amount Raised: $6,558,913
buywith

New York, New York, United States

Buywith is an online shopping Livestream platform for brands, retailers, influencers & experts to host live shopping events.

E-CommerceFashionInternetMarketingMarketplaceMedia and EntertainmentRetail Technology
SeedMay 25, 2022
Amount Raised: $7,500,000
Shellworks

London, England, United Kingdom

Shellworks is a biotech startup on a mission to make plastic waste a thing of the past.

BiotechnologyPackaging ServicesSustainabilityWaste Management
SeedMay 25, 2022
Amount Raised: $6,200,000