Velos Partners

Velos Partners is a Los Angeles-based consumer growth capital firm, specializing in investments across retail innovation, health & wellness, and luxury & entertainment sectors. Founded in 2011, the firm targets companies that have achieved initial market traction and are poised for significant scaling. Their investment philosophy centers on identifying businesses with strong unit economics, compelling brand narratives, and substantial growth potential within the evolving consumer landscape.

The firm primarily engages in growth equity investments, typically participating in Series B rounds and beyond. Velos Partners seeks to deploy capital into companies that have demonstrated product-market fit and are looking to accelerate their expansion, enhance operational capabilities, or enter new markets. They are known for providing not just capital but also strategic guidance, leveraging their deep industry expertise and extensive network within the consumer ecosystem. Their typical initial check size ranges from approximately $5 million to $20 million, depending on the specific needs and valuation of the target company.

Velos Partners' portfolio showcases a commitment to innovative consumer brands. Notable investments include companies like Allbirds, a direct-to-consumer footwear brand, and Reformation, a sustainable fashion label, both exemplifying their focus on digitally native and purpose-driven businesses. The firm's value-add extends beyond capital, often assisting portfolio companies with strategic planning, talent acquisition, and operational improvements to navigate the complexities of rapid growth. They aim to be long-term partners, supporting founders through critical stages of their company's development.

As a dedicated consumer growth investor, Velos Partners occupies a niche within the venture capital landscape, focusing on a sector that continues to undergo significant transformation driven by technology and changing consumer preferences. Their expertise in identifying and nurturing high-potential consumer brands positions them as a key player for entrepreneurs seeking capital and strategic partnership in these dynamic industries. The firm's consistent activity since its inception underscores its commitment to fostering innovation and growth within the consumer market.