Vidit Aatrey

Vidit Aatrey, co-founder and CEO of the Indian e-commerce unicorn Meesho, is an active and influential angel investor within India's burgeoning startup ecosystem. Leveraging his experience in building and scaling Meesho, which has raised over $1.1 billion in total funding, Aatrey primarily focuses on early-stage companies, often participating in pre-seed and seed rounds. His investment philosophy appears to center on backing strong founding teams with innovative solutions to large market problems, across diverse sectors.

Aatrey's angel portfolio is varied, encompassing fintech, healthtech, SaaS, D2C, and deep tech. Notable investments include companies like Fashinza, Plum, Ultrahuman, Park+, Jar, and Pixxel. He frequently co-invests with his Meesho co-founder, Sanjeev Barnwal, as well as other prominent angel investors and venture capital firms, signaling a collaborative approach to early-stage funding. As of early 2022, his public Crunchbase profile indicates participation in at least 12 angel rounds, demonstrating a consistent commitment to nurturing new ventures.

Beyond capital, Aatrey brings invaluable operational expertise and strategic guidance to his portfolio companies. His background in scaling a consumer-facing platform like Meesho, which achieved unicorn status, provides founders with insights into product-market fit, growth strategies, and navigating the complexities of the Indian market. His involvement is often seen as a strong validation for nascent startups, attracting further investor interest and talent.