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VMG Partners

North America, California, United States, San Francisco

Description

A leading PE and VC firm partnering w/ founders and managers to support the growth of consumer brands and the technologies that power them.

Investor Profile

VMG Partners has made 51 investments, with 3 in the past 12 months and 67% as lead.

Stage Focus

  • Series B (37%)
  • Series A (27%)
  • Private Equity (10%)
  • Series C (8%)
  • Series Unknown (8%)
  • Seed (4%)
  • Series E (2%)
  • Post Ipo Equity (2%)
  • Undisclosed (2%)

Country Focus

  • United States (90%)
  • Brazil (2%)
  • Canada (2%)
  • Croatia (2%)
  • China (2%)
  • Australia (2%)

Industry Focus

  • E-commerce
  • Health Care
  • Food And Beverage
  • Retail
  • Saas
  • Software
  • Medical
  • Wellness
  • Nutrition
  • Fitness
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does VMG Partners frequently co-invest with?

Bonfire Ventures
Bonfire Ventures
North America, California, United States, Santa Monica
Co-Investments: 3
BC
Baleon Capital
North America, Florida, United States, Miami
Co-Investments: 2
ACME Capital
ACME Capital
North America, Florida, United States, Boca Raton
Co-Investments: 3
Insight Partners
Insight Partners
North America, New York, United States, New York
Co-Investments: 3
Okapi Venture Capital
Okapi Venture Capital
North America, California, United States, Laguna Beach
Co-Investments: 3
Accel
Accel
North America, California, United States, Palo Alto
Co-Investments: 3
14W
14W
North America, New York, United States, New York
Co-Investments: 2
Shasta Ventures
Shasta Ventures
North America, California, United States, Portola Valley
Co-Investments: 4
Initialized Capital
Initialized Capital
North America, California, United States, San Francisco
Co-Investments: 3
Alumni Ventures
Alumni Ventures
North America, New Hampshire, United States, Manchester
Co-Investments: 2

Which angels does VMG Partners often collaborate with?

ML
Mark Lavelle
North America, Texas, United States, Austin
Shared Deals: 1
ML
Mark Lenhard
North America, California, United States, San Francisco
Shared Deals: 1
AO
Alex O'Byrne
North America, New York, United States, New York
Shared Deals: 1
Dara Khosrowshahi
Dara Khosrowshahi
North America, California, United States
Shared Deals: 2
John Surdakowski
John Surdakowski
North America, New York, United States, New York
Shared Deals: 1
GR
George Ruan
North America, California, United States, Los Angeles
Shared Deals: 2
BG
Brian Grady
North America, Illinois, United States, Chicago
Shared Deals: 1
BC
Bryant Chou
North America, California, United States, San Francisco
Shared Deals: 1
RL
Romain Lapeyre
North America, California, United States, San Francisco
Shared Deals: 2
KE
Kevin Efrusy
North America, Utah, United States, Park City
Shared Deals: 1

What are some of recent deals done by VMG Partners?

Auxia

Los Altos, California, United States

Auxia is a composable, AI-based platform designed to help businesses accelerate product-led growth.

Artificial Intelligence (AI)Information TechnologyProductivity ToolsSoftware
Series AMar 4, 2025
Amount Raised: $23,500,000
Claim

Boston, Massachusetts, United States

Claim is a social application that allows users to earn and trade rewards with friends.

AppsBrand MarketingSocial Network
Series AOct 8, 2024
Amount Raised: $12,000,000
Zitcha

Melbourne, Victoria, Australia

The leading high-performance retail media platform empowering better business.

AdvertisingAdvertising PlatformsE-CommerceRetailRetail TechnologySoftware
Series ASep 30, 2024
Amount Raised: $10,372,433
Nowsta

Brooklyn, New York, United States

Nowsta is a technology company that offers scheduling, time tracking, and fintech solutions.

Enterprise SoftwareFinancial ServicesFinTechSaaSScheduling
Series CNov 3, 2023
Amount Raised: $35,000,000
[solidcore]

Washington, District of Columbia, United States

Solidcore is a 50-minute workout that delivers high intensity strength training for the entire body.

FitnessHealth CarePersonal Development
Private EquityMay 4, 2023
Rinsed

New York, New York, United States

Rinsed is a provider of easy-to-use customer relationship management software for the car wash industry.

E-CommerceSoftwareSubscription Service
Series BApr 25, 2023
Amount Raised: $20,000,000
Mantra Health

New York, New York, United States

Mantra Health is a digital mental healthcare company designed for all university students.

Health CareMedicalMental HealthWellness
Series AMar 27, 2023
Amount Raised: $5,000,000
Maev

New York, New York, United States

Maev is a Social Commerce Company for dogs

CommunitiesConsumer GoodsE-CommerceNutrition
Series ASep 28, 2022
Amount Raised: $10,000,000
Boulevard

Los Angeles, California, United States

Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses.

B2BConsultingInternetMarketingSaaS
Series CAug 10, 2022
Amount Raised: $70,000,000
Afresh

Oakland, California, United States

Afresh is an AI-powered company selling software to track demand and manage orders for fresh produce in grocery stores.

AgricultureArtificial Intelligence (AI)Food and BeverageLogisticsMachine LearningSoftwareSupply Chain Management
Series BAug 4, 2022
Amount Raised: $115,000,000
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