VMG Partners

VMG Partners, established in 2005 and based in San Francisco, is a prominent private equity and venture capital firm dedicated to investing in and scaling high-growth, disruptive consumer brands and the technologies that power them. The firm has built a strong reputation for its deep expertise across various consumer sub-sectors, including food & beverage, beauty & personal care, health & wellness, and pet care. VMG's strategy centers on providing growth capital and strategic support to founder-led businesses, helping them navigate market complexities and achieve significant scale.

VMG typically engages in growth equity investments, often targeting companies with revenues between $10 million and $100 million at the time of initial investment. Their typical first check sizes range from $10 million to $100 million, reflecting their commitment to substantial, impactful investments in promising brands. Over its history, VMG has successfully raised multiple funds, demonstrating consistent investor confidence. For instance, their VMG Partners V fund closed in 2023 with $1.2 billion in commitments, following the $500 million VMG Growth fund in 2021 and the $850 million VMG Partners IV fund in 2018. This robust capital base allows them to support portfolio companies through various stages of growth.

The firm's success is underscored by a strong track record of successful exits and a diverse portfolio of well-known consumer brands. Notable past investments include Quest Nutrition, Bare Snacks, Drunk Elephant, and KIND Snacks, all of which achieved significant exits or partnerships. VMG's value-add extends beyond capital, offering operational expertise in areas such as brand building, distribution strategy, supply chain optimization, and digital marketing. By actively partnering with management teams, VMG aims to accelerate growth, enhance market presence, and ultimately drive significant value creation for its portfolio companies and investors. Their approach emphasizes long-term partnerships and a hands-on collaborative model to foster sustainable growth in the competitive consumer landscape.