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Ed Baker

North America, California, United States, Palo Alto

Description

Ed Baker is a highly respected angel investor and advisor, renowned for his instrumental roles in scaling two of the most impactful consumer internet companies of the last two decades: Facebook and Uber. As Head of International Growth at Facebook, he was pivotal in expanding the platform's global reach, contributing significantly to its user base explosion. Later, as VP of Product and Growth at Uber, he applied his expertise to drive the ride-sharing giant's rapid expansion and product innovation. This operational background, particularly his deep understanding of consumer behavior, network effects, and hyper-growth strategies, forms the bedrock of his investment philosophy.

Transitioning from operator to investor, Baker has become a prolific angel, leveraging his unique insights to identify and back promising early-stage startups. His investment thesis primarily revolves around consumer internet, fintech, SaaS, and AI, often seeking companies that exhibit strong product-market fit and possess the potential for exponential growth. He is particularly drawn to founders who demonstrate exceptional product vision, a data-driven approach, and a relentless focus on user acquisition and retention. Baker often invests in companies where his operational experience can provide significant strategic value, acting as more than just a capital provider.

Ed Baker's portfolio is a testament to his keen eye for disruptive innovation, featuring investments in numerous high-profile companies that have achieved unicorn status or successful exits. Notable investments include early stakes in companies like Calm, Figma, Airtable, Notion, Robinhood, Ramp, Brex, and Chime, among many others. According to Crunchbase, he has made over 80 investments and boasts more than 20 successful exits, underscoring his consistent ability to pick winners. Beyond capital, Baker provides invaluable mentorship, drawing on his experience building and scaling global products to help founders navigate growth challenges, optimize product strategies, and build high-performing teams. His network and strategic guidance are often as crucial as his financial contribution, making him a highly sought-after angel investor.

Investor Profile

Ed Baker has backed more than 21 startups, with 1 new investments in the last 12 months alone. The firm has led 3 rounds, about 14% of its total and boasts 2 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Pre Seed, Series B rounds (top funding stages).
  • Majority of deals are located in United States, Canada, Brazil.
  • Strong thematic focus on Internet, Software, Mobile Apps.
  • Typical check size: $100K – $500K.

Stage Focus

  • Seed (48%)
  • Pre Seed (14%)
  • Series B (10%)
  • Series Unknown (10%)
  • Series C (5%)
  • Angel (5%)
  • Series D (5%)
  • Series A (5%)

Country Focus

  • United States (86%)
  • Canada (5%)
  • Brazil (5%)

Industry Focus

  • Internet
  • Software
  • Mobile Apps
  • Wellness
  • Apps
  • E-commerce
  • Health Care
  • Transportation
  • Social Network
  • Last Mile Transportation
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Ed Baker frequently co-invest with?

Alphabet
North America, California, United States, Mountain View
Co-Investments: 1
Fifth Wall
North America, California, United States, Los Angeles
Co-Investments: 2
WndrCo
North America, California, United States, Beverly Hills
Co-Investments: 1
Social Starts
North America, California, United States, San Francisco
Co-Investments: 1
Atomico
Europe, England, United Kingdom, London
Co-Investments: 1
Able Partners
North America, New York, United States, New York
Co-Investments: 1
Joyance Partners
North America, California, United States, San Francisco
Co-Investments: 1
Andreessen Horowitz
North America, California, United States, Menlo Park
Co-Investments: 1
Listen
North America, Illinois, United States, Chicago
Co-Investments: 1
Route 66 Ventures
North America, Virginia, United States, Alexandria
Co-Investments: 1

Which angels does Ed Baker often collaborate with?

Christopher Leacock
North America, Trinidad and Tobago
Shared Deals: 1
Daniel Graf
North America, California, United States, San Francisco
Shared Deals: 2
AI
North America, California, United States
Shared Deals: 1
AB
North America, United States
Shared Deals: 1
JY
North America, California, United States, San Francisco
Shared Deals: 1
IS
North America, New York, United States, New York
Shared Deals: 1
JO
North America, California, United States, San Francisco
Shared Deals: 2
SH
North America, New York, United States, New York
Shared Deals: 1
DH
Europe, Gullbringusysla, Iceland, Reykjavík
Shared Deals: 1
RH
North America, California, United States, San Francisco
Shared Deals: 2

What are some of recent deals done by Ed Baker?

Empowering first-time home buyers to achieve their dream of homeownership with confidence and ease

Personal FinancePropTechReal Estate
Pre SeedNov 1, 2024
Amount Raised: $4,100,000
Videowise

Dover, Delaware, United States

Videowise is a review application platform that automates product video reviews for online stores.

Consumer ReviewsE-CommerceMarketing Automation
SeedMar 27, 2023
Amount Raised: $3,000,000
Parallelz

Toronto, Ontario, Canada

Parallelz builds a platform that enables anyone to instantly create, and share “impossible” versions of their favorite mobile games.

Information TechnologyInternetSoftware
Pre SeedJun 22, 2022
Amount Raised: $2,931,266
Elo Health

San Francisco, California, United States

Elo develops a smart nutrition service that uses biomarkers to deliver nutrition for optimal health and aging.

Dietary SupplementsHealth CareNutritionWellness
SeedFeb 10, 2022
Amount Raised: $5,000,000
Tagg

Palo Alto, California, United States

Tagg lets content-creators earn crypto for being engaging.

Content CreatorsInternetSocial MediaSocial NetworkWeb3
Pre SeedDec 17, 2021
Amount Raised: $2,000,000
Felt

New York, New York, United States

We are the first interactive feelings school to help you improve your relationships and navigate life's hardest moments.

Health CareMobile AppsPsychologyWellness
SeedNov 1, 2021
Amount Raised: $3,500,000
KiwiDrop

San Mateo, California, United States

Infrastructure for social commerce

B2BE-CommerceInternetSocial ShoppingSoftware
SeedSep 30, 2021
Bacon

Provo, Utah, United States

Bacon develops a gig-work app that connects established businesses to local gig workers.

AppsHuman ResourcesInformation Technology
Series AAug 1, 2021
Amount Raised: $3,000,000
Supersapiens

Atlanta, Georgia, United States

Supersapiens is a sports technology company focused on energy management systems.

Sports
Series UnknownApr 27, 2021
Amount Raised: $13,500,000
Hulah

Los Angeles, California, United States

Date Better Guys Endorsed by Other Women.

AppsInternetSocial Network
SeedJan 20, 2021
Amount Raised: $675,000