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Structure Fund

North America, California, United States, Los Angeles

Description

Structure Fund is an opportunistic early-stage tech fund based in Los Angeles, California, co-founded by two highly successful entrepreneurs: Brian Lee and Michael D. Jones. Brian Lee is renowned for co-founding consumer giants like The Honest Company, ShoeDazzle, and Dollar Shave Club, while Michael D. Jones is a co-founder of MySpace and Science Inc. This formidable leadership team brings deep operational expertise and a proven track record in building and scaling disruptive businesses, particularly in the consumer and technology sectors.

The fund primarily targets investments in digital media, direct-to-consumer (DTC) e-commerce, hospitality technology, and proptech. Their investment thesis centers on identifying companies with strong market potential, innovative business models, and founders who can leverage their extensive network and strategic guidance. Structure Fund is known for its hands-on approach, often working closely with portfolio companies to navigate growth challenges and capitalize on market opportunities.

Structure Fund typically focuses on Seed and Series A investment rounds, aiming to be a foundational partner for promising startups. While specific check sizes can vary based on opportunity, the fund generally writes initial checks ranging from approximately $500,000 to $2,000,000. Their portfolio includes notable investments such as their participation in Lomi's $1.5 million seed round and Mojo's substantial $75 million Series A, demonstrating their capacity to engage across different stages of early-stage funding. The fund's strategy is to leverage its founders' operational acumen to support the next generation of category-defining companies.

Investor Profile

Structure Fund has backed more than 20 startups, with 0 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 7 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series A, Pre Seed rounds (top funding stages).
  • Majority of deals are located in United States.
  • Strong thematic focus on SaaS, Video, Software.
  • Typical check size: $500K – $2M.

Stage Focus

  • Seed (60%)
  • Series A (20%)
  • Pre Seed (5%)
  • Series Unknown (5%)
  • Angel (5%)
  • Convertible Note (5%)

Country Focus

  • United States (100%)

Industry Focus

  • Saas
  • Video
  • Software
  • Sports
  • Digital Media
  • Mobile
  • Logistics
  • Analytics
  • Education
  • Film
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Structure Fund frequently co-invest with?

Amplify.LA
North America, California, United States, Venice
Co-Investments: 2
Third Wave Digital
North America, California, United States, Beverly Hills
Co-Investments: 4
Mucker Capital
North America, California, United States, Santa Monica
Co-Investments: 2
CAA Ventures
North America, California, United States, Los Angeles
Co-Investments: 2
Wavemaker Partners
Asia, Central Region, Singapore, Singapore
Co-Investments: 2
Upfront Ventures
North America, California, United States, Santa Monica
Co-Investments: 2
SV Angel
North America, California, United States, San Francisco
Co-Investments: 2
Demarest Media
North America, California, United States, Los Angeles
Co-Investments: 3
Acadia Woods Partners
North America, New York, United States, New York
Co-Investments: 1
BH
North America, California, United States, Los Angeles
Co-Investments: 1

Which angels does Structure Fund often collaborate with?

BZ
North America, California, United States, Los Angeles
Shared Deals: 7
AD
North America, California, United States, West Hollywood
Shared Deals: 1
RW
North America, California, United States, San Francisco
Shared Deals: 1
SH
North America, New York, United States, New York
Shared Deals: 1
CM
North America, California, United States, Beverly Hills
Shared Deals: 1
JM
North America, New York, United States, New York
Shared Deals: 1
AN
North America, California, United States, Los Altos
Shared Deals: 1
CG
North America, California, United States, Los Angeles
Shared Deals: 1
CW
North America, California, United States, San Francisco
Shared Deals: 1
HL
North America, California, United States, San Diego
Shared Deals: 1

What are some of recent deals done by Structure Fund?

Harri

New York, New York, United States

Harri is a cloud-based talent and workforce management platform designed for the hospitality industry.

HospitalityHuman ResourcesRecruitingSaaSSoftware
Convertible NoteAug 1, 2020
Amount Raised: $22,000,000
VidMob

New York, New York, United States

VidMob is a video content creation network and platform where brands can create digital video ads with expert teams.

Advertising PlatformsCloud Data ServicesSaaSSocial Media AdvertisingVideo
SeedOct 15, 2015
Amount Raised: $6,000,000
Harri

New York, New York, United States

Harri is a cloud-based talent and workforce management platform designed for the hospitality industry.

HospitalityHuman ResourcesRecruitingSaaSSoftware
AngelSep 30, 2015
Amount Raised: $2,800,000
Tapiture

Santa Monica, California, United States

Tapiture is a social discovery marketplace

E-CommerceSocial Media
Series AMay 8, 2015
Amount Raised: $2,750,000
TopFan

Greenwood Village, Colorado, United States

TopFan is a platform for building communities.

FilmMusicPoliticsSports
SeedApr 29, 2015
AIR.TV

Los Angeles, California, United States

AIR.TV enables the distribution and monetization of viral videos on websites.

AdvertisingContent SyndicationFilmMedia and EntertainmentPublishing
Series AApr 28, 2015
Amount Raised: $3,320,000
Blade

New York, New York, United States

Blade is a developer of flexible and secure payment processing platforms including systems that can use bitcoins for regular purchases.

BitcoinFinancial ServicesPaymentsTransaction Processing
SeedFeb 1, 2015
Amount Raised: $850,000
Videoink

New York, New York, United States

VideoInk is an online publication that covers news, reviews, tips, and content from the online video industry.

Film ProductionPublishingVideo
SeedJan 1, 2015
Naritiv

Venice, California, United States

Powering Vertical Content for Snapchat (Techstars/Disney Accelerator S14)

Digital MediaMobileSocial Media MarketingVideo
SeedJan 1, 2015
Amount Raised: $1,200,000
Sportle

Los Angeles, California, United States

Simplifies and enhances the live sports viewing experience on digital platforms

AppsDigital MediaSports
SeedDec 1, 2014