WB

Will Brooks

Europe, England, United Kingdom, London

Description

Will Brooks is the Founder and Director of Portfolio Ventures, an early-stage venture capital firm based in London, UK, which he established in January 2021. He brings a strong foundation in venture investing, having previously served as an Investment Manager at Octopus Ventures from 2017 to 2020 and an Investment Analyst at Downing Ventures from 2015 to 2017. These roles at prominent UK VC firms provided him with extensive experience in identifying, evaluating, and supporting high-growth startups across various sectors.

Under Brooks's leadership, Portfolio Ventures primarily focuses on pre-seed and seed-stage companies within the B2B SaaS and FinTech sectors. The firm emphasizes a hands-on approach, aiming to be more than just a capital provider. They leverage their operational expertise and extensive network to offer strategic guidance, talent acquisition support, and access to follow-on funding opportunities. Their investment thesis centers on backing innovative companies with strong founding teams and scalable business models, primarily across the UK and broader European markets.

Portfolio Ventures typically deploys initial cheques ranging from £250,000 to £1,000,000. Based on an approximate exchange rate, this translates to about $312,500 to $1,250,000 USD. Brooks's deep understanding of the venture landscape, cultivated over nearly a decade in the industry, positions Portfolio Ventures as a strategic partner for early-stage founders seeking comprehensive support beyond just financial investment.

Investor Profile

Will Brooks has backed more than 59 startups, with 0 new investments in the last 12 months alone. The firm has led 0 rounds, about 0% of its total and boasts 6 exits across its portfolio.

Investment Focus Highlights

  • Concentrates on Seed, Series Unknown, Series A rounds (top funding stages).
  • Majority of deals are located in United Kingdom.
  • Strong thematic focus on Financial Services, FinTech, Software.
  • Typical check size: $312.5K – $1.3M.

Stage Focus

  • Seed (66%)
  • Series Unknown (14%)
  • Series A (14%)
  • Angel (3%)
  • Pre Seed (2%)
  • Equity Crowdfunding (2%)

Country Focus

  • United Kingdom (100%)

Industry Focus

  • Financial Services
  • Fintech
  • Software
  • Artificial Intelligence (Ai)
  • Saas
  • Information Technology
  • Machine Learning
  • Insurance
  • Insurtech
  • Finance
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FAQ

Frequently Asked Questions

Learn who this investor regularly partners with—both firms and angels—and explore their latest activity.

Who does Will Brooks frequently co-invest with?

Seedcamp
Europe, England, United Kingdom, London
Co-Investments: 5
Mustard Seed
Europe, England, United Kingdom, London
Co-Investments: 2
Techstars
North America, Colorado, United States, Boulder
Co-Investments: 4
Episode 1
Europe, England, United Kingdom, London
Co-Investments: 3
500 Global
North America, California, United States, San Francisco
Co-Investments: 3
Force Over Mass Capital
Europe, England, United Kingdom, London
Co-Investments: 4
London Co-Investment Fund
Europe, England, United Kingdom, London
Co-Investments: 4
Downing Ventures
Europe, England, United Kingdom, London
Co-Investments: 3
Playfair Capital
Europe, England, United Kingdom, London
Co-Investments: 3
IQ Capital
Europe, Cambridgeshire, United Kingdom, Cambridge
Co-Investments: 2

Which angels does Will Brooks often collaborate with?

QG
Europe, England, United Kingdom, London
Shared Deals: 1
CA
Europe, England, United Kingdom, London
Shared Deals: 5
JA
Europe, England, United Kingdom
Shared Deals: 2
WC
Europe, United Kingdom
Shared Deals: 2
PF
North America, Massachusetts, United States, Cambridge
Shared Deals: 3
TH
Europe, England, United Kingdom, London
Shared Deals: 2
CS
North America, Washington, United States, Kirkland
Shared Deals: 3
WM
Europe, England, United Kingdom, London
Shared Deals: 57
EN
Europe, England, United Kingdom, London
Shared Deals: 3
Shared Deals: 1

What are some of recent deals done by Will Brooks?

Robin AI

London, England, United Kingdom

Robin AI serves as an AI-driven legal assistant designed to automate and expedite the drafting and negotiation of contracts.

Artificial Intelligence (AI)Contact ManagementLegalLegal TechMachine LearningSoftware
SeedJul 12, 2021
Amount Raised: $2,429,881
Disputed

London, England, United Kingdom

Disputed.io develops legal automation and client service tools for litigation lawyers in the AI and security sectors.

Artificial Intelligence (AI)
SeedNov 9, 2020
Amount Raised: $1,000,000
Marshmallow

London, England, United Kingdom

Marshmallow is a full-stack insurance carrier driven by technology.

FinanceFinancial ServicesFinTechInsuranceInsurTech
Series ANov 2, 2020
Amount Raised: $30,000,000
Funding Xchange

London, England, United Kingdom

Funding Xchange is transforming and connecting the SME funding eco-system through digital eligibility and affordability assessment tools.

FinanceFinancial ServicesFinTech
Series ASep 14, 2020
Amount Raised: $10,000,000
Good Club

London, England, United Kingdom

Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.

Consumer GoodsE-CommerceFood and BeverageGrocery
SeedJul 21, 2020
Amount Raised: $1,273,100
Bikmo

Chester, Cheshire, United Kingdom

Bikmo provides simple, brilliant and inclusive bicycle insurance for road, MTB, triathlon and e-bike riders.

CyclingInsuranceInsurTechSports
Series AMay 20, 2020
Amount Raised: $2,202,506
Continuum Industries

Edinburgh, Edinburgh, City of, United Kingdom

Continuum Industries is a provider of an AI-powered infrastructure development platform.

Artificial Intelligence (AI)Clean EnergyCleanTechMachine LearningRenewable EnergySoftware
SeedMay 14, 2020
Amount Raised: $1,835,100
Floom

London, England, United Kingdom

Floom is a tech-enabled marketplace for florists to sell their creations direct to customers.

Consumer GoodsDIYE-CommerceFlowersGiftInformation TechnologyInternetMarketplace
SeedApr 7, 2020
Mintago

Tunbridge Wells, Kent, United Kingdom

Mintago is a financial platform that helps employers and employees become financially healthier.

Financial ServicesFinTechInformation Technology
SeedApr 1, 2020
Amount Raised: $458,000
Loadsure

London, England, United Kingdom

Loadsure is an insurtech company that offers spot freight cargo insurance services.

Financial ServicesInsuranceInsurTech
SeedMar 31, 2020
Amount Raised: $1,364,769