Will Martin

Will Martin serves as the Founder and Managing Partner of Portfolio Ventures, a London-based venture capital firm with a distinct focus on the European technology landscape. Established to support the next generation of B2B SaaS innovators, Portfolio Ventures positions itself as a hands-on investor, aiming to provide more than just capital to its portfolio companies. The firm's strategic location in London allows it to tap into the vibrant European startup ecosystem, identifying promising ventures at their nascent stages.

Portfolio Ventures primarily targets early-stage companies, specifically investing at the Pre-Seed and Seed stages. Their investment thesis centers on identifying B2B SaaS businesses that have achieved strong product-market fit, demonstrate clear revenue traction, and possess a highly scalable business model. The firm's typical initial cheque sizes range from £250,000 to £1,000,000. Translating these figures into US dollars, this means Portfolio Ventures generally deploys between approximately $317,500 and $1,270,000 for its first investments, based on recent exchange rates. This range indicates a commitment to foundational funding that can significantly propel early-stage growth.

Beyond financial investment, Will Martin and the Portfolio Ventures team emphasize providing operational support and strategic guidance. They leverage their collective experience and extensive network to help founders navigate common startup challenges, accelerate product development, and scale their operations effectively. The firm's approach is designed to foster long-term partnerships, ensuring portfolio companies receive the necessary resources and mentorship to achieve sustainable growth and secure subsequent funding rounds. This active engagement underscores their dedication to building robust, market-leading B2B SaaS enterprises across Europe.